WPM KIDS introduces the new A/W 2011-2012 collection
An afternoon at the Amusement Park with your friends having fun playing is the theme of the new WPM KIDS Autumn/Winter 2011-2012 campaign.
The new WPM KIDS promotional campaign is set in the Amusement Park: one of the most loved and craved places by teenagers. With its games and spaces it is the perfect place to let the kids run free and wear WPM KIDS garments.
Both mother and kids agree upon the colourful, durable, comfortable and glam clothes.
The photographs of this enjoyable afternoon taken at the Amusement Park become a multi-coloured collection of pictures to show to their friends through the new media and social networks creating the WPM KIDS A/W 2011-2012 catalogue.
Colours, denim and most of all comfort: this is the motto of the WMP KIDS Autumn/Winter 2011-2012 collection for the promotional campaign set in printings, POP materials and website.